CATL, a leading EV battery maker in China, recently opened its first physical store, the NING Space, in Chengdu. This move is part of the company’s efforts to strengthen its brand presence and showcase nearly 100 electric vehicle models from various automakers.
The NING Space spans approximately 13,800 square meters and features popular EV models like the Tesla Model 3, Li Auto’s L7, and the Aito M7, all powered by CATL’s lithium-ion batteries. While the store does not focus on sales, it aims to educate customers about EV technology and the importance of high-quality batteries.
During the opening ceremony, CATL’s Vice President Li Ping highlighted the company’s commitment to providing customers with personalized recommendations and hosting educational events. Additionally, CATL is working on establishing a dedicated after-sales service network to support individual buyers with battery maintenance and repairs.
In terms of financial performance, CATL reported a 10.4% increase in net profit in the first half of the year, reaching RMB 22.9 billion. Despite a revenue decline of 11.9%, attributed to lower raw material costs, CATL remains a key player in the EV battery industry, with a market share of 37.8%.
The company’s strategic focus on brand-building and customer engagement reflects its long-term vision for sustainable energy solutions. Through advertising campaigns and participation in industry events, CATL continues to promote its founder’s commitment to green energy and showcase innovative products like the Shenxing battery.
Overall, the launch of the NING Space marks an important milestone for CATL as it seeks to expand its influence in the EV market and solidify its reputation as a top-tier battery manufacturer. By providing a unique experiential platform for customers to learn about EV technology and battery solutions, CATL is positioning itself for future growth and success in the rapidly evolving electric vehicle industry.
