Lara Gut-Behrami disrupts last-minute agreement
Lara Gut-Behrami, the 33-year-old skier, has caused quite a stir in Sölden this Saturday. Rumors are circulating about a secret meeting between the athlete and Jakob Falkner, the head of the Sölden organizing committee. It seems that a last-minute sponsorship deal was on the table but did not come to fruition.
On Friday afternoon, Gut-Behrami, the reigning champion of the World Cup overall standings, met with Falkner, the director of the ski lifts in the Austrian resort. The reason for this meeting was Gut-Behrami’s recent loss of a primary sponsor after 12 years with Ragusa. Falkner wanted the Sölden logo to be displayed on her helmet, at least for the giant slalom race this weekend. However, the last-minute agreement fell through, leaving Gut-Behrami without a principal sponsor for the event.
Was Gut-Behrami asking for too much money? Falkner simply stated that they did not have the necessary budget for the deal. He holds no hard feelings towards Gut-Behrami, acknowledging that sometimes these things just don’t work out. Instead, he is excited to support another skiing star, 24-year-old Brazilian Lucas Pinheiro Braathen, who is making a comeback.
As a result, Gut-Behrami is now in search of a new primary sponsor to support her in future competitions. The news of this failed agreement has sparked discussions among the skiing community, with many wondering what the future holds for Gut-Behrami and who will step up to sponsor her next. It remains to be seen how this setback will impact her performance in upcoming races and whether she will be able to secure a new partnership soon.
