Zeekr Unveils Upgraded Models with Advanced Driver-Assist Technology
Chinese electric vehicle manufacturer Zeekr made waves in the industry with the introduction of its refreshed 001 hatchbacks and 007 sedans, showcasing a significant upgrade in its driving assist technology known as Navigation Zeekr Pilot (NZP). The Geely-owned and New York-listed EV brand took the wraps off its latest models on Tuesday, promising a new level of autonomous driving experience for consumers.
Revolutionizing Autonomous Driving
Zeekr’s level 2 autonomous system, integrated into the 001 and 007 models, is set to revolutionize the way drivers navigate urban environments. With the ability to operate autonomously under the driver’s supervision on specific routes in major cities, these vehicles are tailored to meet the needs of daily commuters seeking a seamless driving experience. The company plans to roll out this feature in September, providing users with a taste of the future of transportation.
Furthermore, Zeekr has announced its intentions to expand the capabilities of its autonomous driving system through over-the-air updates, with a nationwide release anticipated by the end of the year. This update will enable the cars to perform certain driving functions automatically on most urban streets, positioning the system in line with Tesla’s renowned Full Self-Driving (FSD) software. By leveraging artificial intelligence neural networks, Zeekr aims to offer users a “door-to-door” automated driving experience in all Chinese cities by the second half of 2025.
Competition and Innovation in the EV Market
Zeekr’s advancements in the field of advanced driver assistance systems (ADAS) come at a time when competitors like Huawei and Xpeng Motors are also making significant strides in autonomous driving technology. With Huawei showcasing its expertise in this area and Xpeng Motors expected to provide similar capabilities later this year, the EV market in China is witnessing a surge of innovation and competition.
Zeekr’s decision to make its ADAS a standard feature on all redesigned 007 variants sets a new standard for the industry. Coupled with the fastest charging capabilities in the world, these vehicles offer consumers a compelling proposition. Priced between RMB 209,900 and RMB 299,900 ($29,354-$41,941), the 007 sedans promise not only cutting-edge technology but also exceptional value for money. The second generation of Zeekr’s lithium iron phosphate (LFP) battery, which can charge from 10% to 80% in just 10.5 minutes at a 5.5C charge rate, further enhances the appeal of these vehicles.
Meanwhile, Zeekr has introduced a new entry-level 001 model featuring Mobileye’s chips and software, priced at RMB 259,000. In a strategic move to develop its own ADAS, the company has opted for Nvidia DRIVE processors for the rest of the 001 variants. This shift reflects Zeekr’s commitment to innovation and staying ahead of the curve in the rapidly evolving EV landscape.
Driving Towards a Sustainable Future
As the automotive industry undergoes a transformative shift towards electrification and autonomous driving, companies like Zeekr are at the forefront of driving change. By combining cutting-edge technology with a focus on sustainability, Zeekr is paving the way for a future where electric vehicles are not only efficient and convenient but also environmentally friendly.
With its upgraded models and advanced driver-assist technology, Zeekr is setting new standards for the EV market in China and beyond. As the company continues to innovate and push the boundaries of what is possible in the realm of electric vehicles, consumers can look forward to a future where driving is not just a means of transportation but a seamless and enjoyable experience.
