Vienna’s Mayor Michael Ludwig (SPÖ) has raised concerns about the future of the city’s media industry during coalition negotiations for a new federal government. He emphasized the importance of strengthening Vienna as a “media hub” to combat the drain of advertising revenue to international digital giants. In an interview with ORF, Ludwig expressed his worries that up to 2.5 billion euros could flow towards these internet giants, highlighting the crucial role of Vienna’s media industry for the city’s economy.
Ludwig stressed the need to find solutions to create economic conditions that support the sustainability of both electronic and print media in Vienna. He emphasized that Vienna is a significant media hub with a large number of qualified jobs, and it is essential to ensure that the high quality of journalism and technology in the industry is maintained. The mayor called on the negotiators from ÖVP, SPÖ, and NEOS to prioritize these economic considerations in the upcoming government discussions.
Vienna’s media landscape faces challenges from global digital companies that are dominating the advertising market, posing a threat to the local media sector. Ludwig’s appeal for the protection and enhancement of Vienna’s media industry reflects the growing concerns about the impact of international competition on the city’s media businesses. As Vienna continues to position itself as a key player in the media industry, it is crucial to address these challenges to prevent significant financial losses and job cuts in the sector.
The future of Vienna’s media industry hinges on the decisions made during the coalition negotiations, with a focus on creating a supportive environment for local media outlets to thrive. Maintaining Vienna’s status as a prominent media hub requires strategic investments and policies that safeguard the industry from external pressures. Ludwig’s advocacy for prioritizing Vienna as a “media hub” underscores the city’s commitment to preserving its media heritage and ensuring the sustainability of its media workforce.
As the discussions progress, it will be essential for the new government to prioritize the economic well-being of Vienna’s media industry and implement measures to counter the influence of international digital conglomerates. By strengthening Vienna’s position as a media hub and protecting local media outlets, the city can continue to foster a dynamic and diverse media ecosystem that benefits both the economy and the community.
